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Spider-Girl (May "Mayday" Parker) is a superheroine in Marvel Comics' MC2 universe. The character was created by Tom DeFalco and Ron Frenz as the teenage daughter of Peter Parker (Spider-Man) and Mary Jane Watson, and first appeared in What If (vol. 2) #105 (February 1998). She later acquired her own ongoing comic book, Spider-Girl, written by DeFalco and drawn by Frenz and Pat Olliffe, which was the longest-running superhero book with a lead female character ever published by Marvel before being relaunched as The Amazing Spider-Girl, and later The Spectacular Spider-Girl. Peter and Mary Jane named their daughter after his Aunt May.
Spider-Girl first appeared in a one-shot story in the ongoing series What If. Following positive fan response to the concept, Spider-Girl and two other series (A-Next and J2) set in the same alternate future universe were launched under the MC2 imprint. Although each of these titles were slated to be 12-issue limited series, Spider-Girl's initial sales justified their continuation as ongoing titles.
After initial interest, Spider-Girl drew low sales. However, the book's active fan base caused Marvel to revoke several cancellation announcements. Reprints of the series in digest size trade paperbacks sold well. Marvel Associate Editor Nick Lowe revealed in a November 2005 interview that "Spider-Girl, for the first time, is completely safe from cancellation."[1]
However, despite Lowe's statement, Marvel announced that #100 would be the title's final issue. Although the Spider-Girl title was indeed canceled, the book was relaunched as The Amazing Spider-Girl, with issue #0 appearing in October 2006.
On October 11, 2008, Tom DeFalco announced that Amazing Spider-Girl would be canceled with issue #30, though he revealed that, due to the company's love of the character, she could possibly be given a sixteen-page back-up strip in Amazing Spider-Man Family.[2] On November 8, 2008, Marvel EIC Joe Quesada confirmed that Spider-Girl would indeed become a feature in the monthly anthology magazine Amazing Spider-Man Family. The series would replace the feature Mr. and Mrs. Spider-Man, written by DeFalco, which served as a prequel series to the Spider-Girl universe.
Spice Girls were the first major British pop music phenomenon of the mid-'90s to not have a debt to independent pop/rock. Instead, the all-female quintet derived from the dance-pop tradition that made Take That the most popular British group of the early '90s, but there was one crucial difference. Spice Girls used dance-pop as a musical base, but they infused the music with a fiercely independent, feminist stance that was equal parts Madonna, post-riot grrrl alternative rock feminism, and a co-opting of the good-times-all-the-time stance of England's new lad culture. Their proud, all-girl image and catchy dance-pop appealed to younger listeners, while their colorful, sexy personalities and sense of humor appealed to older music fans, making Spice Girls a cross-generational success. The group also became chart-toppers throughout Europe in 1996, before concentrating in America in early 1997.
Every member of Spice Girls was given a specific identity by the British press from the outset, and each label was as much an extension of their own personality as it was a marketing tool, since each name derived from their debut single and video, "Wannabe." Geri Estelle Halliwell was the "sexy Spice"; Melanie Janine Brown was the "scary Spice"; Victoria Adams was "the posh Spice"; Melanie Jayne Chisholm was "the sporty Spice"; Emma Lee Bunton was "the baby Spice." Each persona was exploited in the group's press articles and videos, which helped send "Wannabe" to the top of the charts upon its summer release in 1996. If all of the invented personalities made Spice Girls seem manufactured, that's because they were to a certain extent. Every member of the group was active in England's theatrical, film, and modeling circuit before the group's formation, and they all responded to an advertisement requesting five "lively girls" for a musical group in the summer of 1993. The manager who placed the ad chose all five members of Spice Girls, yet the women rejected his plans for their career and set out on their own two months after forming. For the next two years, the Girls fought to get a record contract, since most record labels insisted that the band pick one member as a clear leader, which is something the group refused.
Eventually, Spice Girls signed a contract to Virgin Records. They were without a manager, though, which made recording a debut album nearly impossible. All five members moved into a house and went on the dole as they searched for a manager. By the end of 1995, the group had signed with Annie Lennox's manager Simon Fuller, and began writing songs with Elliot Kennedy. "Wannabe," Spice Girls' first single, was released in the summer of 1996 and became the first debut single by an all-female band to enter the British charts at number one. It remained there for seven weeks, and by the end of the year, "Wannabe" had hit number one in 21 other countries. Immediately following the success of "Wannabe," Spice Girls became media icons in Britain as stories of their encounters with other celebrities became fodder for numerous tabloids, as did nude photos of Halliwell that she posed for earlier in her career. All of this added to the group's momentum, and their second single, "Say You'll Be There," entered the charts at number one in the fall, selling 200,000 copies a week. Spice, their debut album, was released at the end of the year, accompanied by their first ballad, "2 Become 1." Both the album and single went directly to number one, staying there for several weeks; both records were at number one over the Christmas week, making Spice Girls one of three artists to achieve that feat.
Having topped the charts in virtually every other country in the Western world, Spice Girls concentrated on America in early 1997, releasing "Wannabe" in January and Spice in February.